Engage Millennials:
AMP Energizes PepsiCo's Digital Campaign with Gamified Scholarship Platform
Success cases
Location: Latinamerica
Industry: Consumer brands
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Amp® offers a bold charge with refreshing flavor options consumers crave and is a fan favorite with Millennials who comprise the largest share of energy users.
PepsiCo's objective in partnering with The Flock was to propel the AMP brand and its social campaign compellingly and effectively. Recognizing the importance of reaching its target audience, particularly Millennials, PepsiCo aimed to create a captivating digital experience that showcased the values and essence of the AMP brand.
Teaming up with The Flock, PepsiCo set out to develop an app a game that went beyond the ordinary, offering an interactive platform that invited participants to engage actively and emotionally. Gamification became the centerpiece of the strategy, allowing users to compete for scholarships to access quality education.
Within PepsiCo's esteemed array of energy drink brands, AMP stood out as a pivotal player. Eager to make a lasting social impact, AMP embarked on an ambitious campaign. Their vision? To create a captivating digital journey, inviting individuals to immerse themselves in a world of gamified interactions. Through this engaging platform, participants would compete for coveted scholarships, unlocking opportunities to delve into a diverse array of subjects and courses. These educational pathways were crafted in collaboration with esteemed universities across the regions where the campaign unfolded, adding a layer of credibility and resonance to the initiative.
Managed Software Teams
Web and mobile platform development, gamification, animation
HTML + CSS, ASP.Net
We assembled a great execution team that worked side by side with the brand manager. Product Manager, Lead Designer, Gaming Developer, Front-end Developer and Back-end Developer.
The campaign resonated widely, reaching over 3 million users and proving to be a significant commercial success. This achievement propelled us into a new phase of demand, requiring us to expand our team with additional support from our On-Demand resources. Amid the project, facing fresh and challenging deadlines, our team seamlessly integrated these new members, ensuring continued momentum and delivery of excellence.
